Road to California Virtual Showcase

January 17th-24th, 2021

Road to California

The Road to California Quilters’ Conference has been one of the country’s premier quilting shows for the past 35 years. Over 45,000 attendees travel from all over the world each year to see the vast quilt exhibits, experience hands-on classes from the experts, and get the best prices on sewing, quilting, and embroidery machines. For the past 15 years, Moore’s Sewing Centers has been a leading sponsor of Road to California and has offered the largest exhibit of machines at the show. However, due to the Covid-19 pandemic, the 2021 in-person Road to California has been canceled.

Moore’s Presents the Road to California Virtual Showcase

From January 17th through January 24th, join George Moore from the comfort of your home every day at 1pm PST! View live demonstrations of the industry’s top machines, listen to special guest speakers’ tips and tricks, learn about the new year’s BEST deals, and much, much more!

How Can You Win?

We will be giving away over $19,000 in PRIZES! Tune in each day to learn more about our historic factory-sponsored prices and share, like, or comment on our Facebook page for the chance to win valuable prizes! Are you local to Southern California? If so, you can get the chance to do a double-entry to win! Visit any of our 5 retail stores to submit an entry for a chance to win.

These are the best prices of the New Year!

Take advantage of historic factory-direct prices that are sure to be the best in the country! You can shop online, by phone, or in-store at any of our 5 Southern California locations.

For questions and inquiries, contact us at 1(800) 865-9664


Hosted by George Moore with Special Guests!

Day 1

Sunday | January 17th, 2021 @ 1PM PST


Brother Showcase

For our opening showcase, George Moore will be joined by Brother’s National Education Consultant Coleen Swettmen. Together, they will be demonstrating Brother’s top machines such as the NEW Luminaire 2 XP2, the Entrepreneur X PR1055X, all the ScanNCut SDX models, and more! Bring your visions to life with Brother’s extensive selection of sewing, quilting, and embroidery machines.

Machines Demonstrated

  • New Luminaire 2 XP2
  • Stellaire XE1
  • ScanNCut SDX models
  • Essence VM5200
  • Entrepreneur X PR1055X
  • Persona PRS100
  • BQ1350
  • Plus Many More!

Guest Speaker

Coleen Swettmen

George Moore will be joined by Brother’s National Education Consultant Coleen Swettmen. Coleen Swettman’s love of sewing started in her 7th grade Home Economics class where she learned to make all her own clothes and eventually her wedding gown, baby clothes, and then progressed into quilting and and embroidery.“ It was love at first sight”, said Coleen. “I was hooked by the way it could enhance a garment or quilt and take it to a whole new level in such a short time. And now we can quilt with our embroidery machines!” Coleen started teaching sewing and embroidery in the ‘90’s for George’s father at a Moore’s location in Vancouver, Washington. Then for several years, she worked with George demonstrating machines at the Orange and LA County Fair. After that, an opportunity to teach and train with the Brother company opened for her. “I love demonstrating, teaching, and working with our wonderful guests, during classes, shows and dealer events. There are so many super people in our sewing world!”

Day 2 & 3

Monday & Tuesday | January 18th & 19th, 2021 @ 1PM PST


Janome, Floriani, Quilters Select Showcase

Janome’s National Education Consultant, Amy Meek, Janome’s District Sales Manager, Nancy Auch, and RNK’s Division Manager, Paula Lamkin Bramwell will be the guest speakers for this showcase. Alongside George Moore, they will be demonstrating Janome embroidery products, stabilizers, and thread.They will also be demonstrating and educating the audience on Janome sewing & quilting machines as well as Quilters Select cutting tools and Floriani products.

Machines Demonstrated

  • New Quilt Maker MC15000
  • Continental M7
  • Memory Craft MC9450 and MC550e
  • HD9 professional
  • & Many More Machines!

Guest Speakers

Amy Meek

Amy Meek, Janome’s National education consultant, has traveled the US and Mexico demonstrating and educating on Janome sewing machines, sergers, and software. Amy has taught basic sewing, garment construction, and patternmaking at every level from beginner to advanced techniques in a university setting.

Paula Lamkin Bramwell

Paula Lamkin Bramwell has developed an International reputation for her love of sewing, quilting, and embroidery. Paula started her passion for all aspects of sewing as a young girl growing up in Kentucky and began teaching others the art of embroidery in 1999 while working with Lords Sewing Centre in Lancashire, England. Paula has a Bachelor of Fine Arts Degree in Textiles from t he Louisville School of Art/University of Louisville, KY. She is also a licensed Jenny Haskins Educator. She has made appearances on TV with Martha Pullen and taught numerous consumers nationally and internationally. Paula has also been a featured spe aker for the Sewing Machine Dealers National Convention.

Nancy Auch

Nancy Auch is the Janome District Sales Manager who has the love, talent, and passion for the sewing machine industry. Her experience with sergers, sewing, embroidery, accessories, and pressing equipment spans over 3 decades. Nancy truly enjoys sharing her knowledge, skills, and enthusiasm of new products and features to enhance anyones desire to enjoy and express their own creative exploration in the world of sewing.

Day 4

Wednesday | January 20th, 2021 @ 1PM PST


Handi Quilter Showcase

The Handi Quilter Showcase will feature George Moore accompanied by Handi Quilter representatives Shela Lambert and Mary Yoder. The trio will be showcasing the entire Handi Quilter line and presenting a myriad of products ranging from the NEW and affordable Moxie to Handi Quilter’s flagship model, the Infinity 26. The audience will also have the opportunity to learn about Handi Quilter’s innovative Pro Stitcher automation technology, as well as many other Handi Quilter accessories. By viewing our Handi Quilter Showcase, you will have a chance to win a Handi Quilter machine valued at $1495!

What will be Demonstrated

  • Infinity 26
  • Moxie
  • Pro Stitcher automation
  • Many different accessories

Shela Lambert

Shela Lambert has been sewing since she was 8 years old, starting in 4-H, making her first 9 patch quilt and making all of her own clothes by age 12. Shela worked at a fabric store at 16 and bought her first new sewing machine for $500. while making $1.25 per hour in 1972. It was fun to make your own bell bottoms in the 70’s as you could make them 44 inches wide at the bottom if you’d like. Shela mostly sewed dresses formals and even made her own wedding dress at 19. Along with wedding dresses for several other brides when in her 20’s. She hand quilted many quilts for her trousseau when she got married and later quilted on her domestic machine quilts for all her children. She bought her first quilting machine in 2005 as a joint venture with her daughter and opened a quilt shop, Comfort Quilting, in Cedar City and later in St George UT. Shela has been a Handi Quilter Territory Sales manager since 2011 and It’s her Dream job! She has found many friends that are retailers or quilters from all over the Southwestern 8 states that she travels for HQ. She really loves her job! Where else can you get paid to work at quilt shows and visit (and shop) at quilt shops? The main focus is to not spend more than you make, as there are always must haves to go into a stash, that may not be used until retirement. Shela enjoys making quilts for her 17 grandkids and loves to add photos to personalize them. Shela owns an Amara with Pro-Stitcher as that is the biggest machine she could get in her sewing room with all the other machines there are in there. You all know how that is right?

Mary Yoder

Mary started sewing at the age of 12, when her mother allowed her to sew on her basic domestic sewing machine. Mary quickly figured out how to put things together and loved creating. Over 40 years ago, Mary made her first quilt using left over scraps from garment sewing, and backed it with a purchased blanket. Mary started making quilts, but did not like finishing them on her domestic sewing machine. When she saw the HQ Sixteen, she knew it was for her. Once the Pro-Stitcher came out, Mary added it to her machine and now loves finishing her quilts using Pro-Stitcher and other free motion techniques. Mary has taught different aspects of sewing for over 20 years and is now very excited to concentrate on quilting and being an educator for Handi Quilter. Mary lives in Southern California with her husband Roger. She has 4 daughters and 8 grandchildren and she loves spending time with them.

Day 5

Thursday | January 21st, 2021 @ 1PM PST


Juki Showcase

Guest speaker Sherry Miller will be joining George Moore for a live presentation featuring Juki’s latest sewing and quilting machines. Tune in to see one of the industry’s most advanced sewing and quilting machines– the new, innovative Juki Kokochi DX-4000QVP! All audience members will be able to enter for our special Juki showcase giveaway. Don’t miss your chance to enter, because one lucky audience member will win a brand new Juki HZL-DX5 (retail value of $1499)!

What will be Demonstrated

  • DX-4000QVP
  • HZL-DX5
  • DX-3000QVP
  • HZL-NX7
  • J350QVP
  • Plus Many More!

Guest Speaker

Sherry Miller

My name is Sherry Miller, I have been sewing ever since I can remember. I always wanted to stand out with new trends and styles and the only way to do that was to create my own twist on existing patterns. I was always making clothing and home-dec items for myself and family. When I was old enough I worked in a quilting store and that opened up a whole new world for me. I fell in love with fabric, threads and patterns. I began writing patterns for purses and quilts and soon after started teaching classes in stores and for quilt guilds. The best part of my job is when I can inspire someone to find the joy in sewing as much as I do.

Day 6

Friday | January 22nd, 2021 @ 1PM PST


Daylight Showcase

During this fun-filled showcase, we’re bringing you guest speakers from Daylight, Guidelines4Quilting, Laurastar Ironing Systems, and Kangaroo Sewing Furniture! As George Moore presents with Daylight’s Ed Ras Jr., the audience will have the opportunity to discover the comfort and versatility of Daylight’s innovative LED lighting systems.

Guidelines4Quilting Showcase

Next, Guest speaker John Brady from Guidelines4Quilting will be demonstrating each of his tools and show you just how easy it is to obtain perfect seam allowances that will improve your entire quilting experience.

LauraStar Showcase

With Laurastar’s Mike Venditti, you will view presentations of top of the line ironing systems unlike any other. Experience exclusive double steam generation which gives a dry steam that is more efficient for your fine garments and your sewing and quilting needs. Don’t miss this opportunity to take advantage of incredible savings!

Guest Speakers

Ed Ras Jr. from the Daylight company

John Brady from Guidelines4Quilting

Mike Venditti from Laurastar

Day 7 & 8

Saturday & Sunday | January 23rd & 24th, 2021 @ 1PM PST


Baby Lock & Koala Studios Showcase

On our final two days of our Road to California Virtual Showcase, George Moore is bringing you an exclusive presentation of Baby Lock sewing, quilting, and embroidery machines with special guest speakers, Denise Applegate-Schober and Cathy Brown! See demonstrations on the new Baby Lock Solaris 2, Venture, Altair, and many other models. We will also be demonstrating Baby Lock sergers such as the Triumph, as well as quilting systems including the Regalia and new, affordable Gallant. George Moore is also presenting Koala Studios. With Koala furniture, you’ll sew at just the right height with the perfect amount of surface area and your accessories, notions, and fabrics will all be within easy reach. Get exclusive factory-direct savings only at our Virtual Showcase!

Guest Speakers

Denise Applegate-Schober

Denise Applegate-Schober has been in the sewing industry for 30 years and has made several appearances on sewing shows, including America Sews with Sue Hausmann, Martha Pullen, and Fons & Porter. Her expertise ranges from embroidery digitizing to long arm quilting with advanced knowledge of everything in between. Denise has also traveled the country working sewing events and conducting hands-on training events with as many as 50 attendees at a time.

Cathy Brown

Cathy Brown has been teaching quilting for over 20 years. She ran a successful long arm quilting business and quilt shop before joining Baby Lock as an Educational Consultant from 2009 to 2019. Her specialty is long arm quilting and computerized long arm quilting. She has written and taught Sew at Home classes for Baby Lock on both free motion quilting, computerized quilting and Long Arms.