
October 11 – 12
at Moore’s of Brea
The Artful Embroidery Experience is designed to elevate your embroidery skills and transform your approach to creating art!
Join us at Moore’s Brea Event Center on October 11-12 for this two-day embroidery experience with renowned artist Stephen Wilson, founder of Anita Goodesign! This is an unparalleled journey into the world of embroidery techniques and creativity–and there is no experience required! Whether you’re just discovering your passion for embroidery and art, or you’ve been creating for years—this Master Class experience will inspire the artist inside of you like nothing you’ve ever done before!
Stephen has over 30 years of experience, and for the past decade, he has utilized embroidery as his primary medium for fine art, with his work displayed in galleries, museums, celebrity collections and commercial institutions worldwide.
What You Will Learn
Over two days, you will learn innovative applications of appliqué, lace, free-standing embroidery, patch making, dimensional embroidery and quilting techniques. Stephen will guide you through the process of creating your very own stunning Artful Embroidery framed artwork that Stephen sells for $1000!
You will learn:
- Advanced embroidery techniques
- Effective stabilizing methods
- System for choosing the perfect designs colors for anything
- Trimming and finishing touches to make your embroidery look as good as Stephen’s
- Tool selection, learn what Stephen and his team use
- Proper mounting and framing
Two ways to join
the Artful Embroidery Experience
The INTERACTIVE WORKSHOP
or the complete experience with Master Class

Interactive Workshop and Demonstrations

Duration: 1.5 days
- Saturday, October 11 | 9:00 am to 4:00 pm
- Sunday, October 12 | 9:00 am to 12:30 pm
Cost: $199.00
Includes:
- Artful Embroidery methods and embroidery techniques
- Interactive product stations with the latest machines with demonstrations from world-class educators
- 250-page Artful Embroidery full-color book with over 50 designs
- Lunch, refreshments and fun!

Session 1
How do you create the best embroideries in the world? An introduction to Artful Embroidery

Session 2
A masterclass in color; learn the secrets of prepping your designs in a whole new way.

Session 3
Advanced Embroidery techniques. I will teach you how I create perfect embroideries.

Session 4
Learn how we create perfect backgrounds. Paper, fabric, and advanced quilting techniques are covered.

Session 5
You will learn all of the key steps to finishing your designs.

Session 6
Framing and presenting your work is covered in detail.
The Master Class

Duration: Half-Day held on the afternoon of the second day
- Sunday, October 12 | 9:00 am to 12:30 pm
Cost: $399.00 additional (Includes Interactive Workshop and Master Class)
Includes:
- 360-page Artful Embroidery full-color book with over 150 designs
- Embroidery Sampler 56-page book
- Artful Embroidery Resource Guide (72 full-color pages)
- Gypsy Embroidery Master Class Book (36 full-color pages)
- Deluxe Embroidery Kit (Pink Heart project)
- Lunch, refreshments and completed framed piece of art!
Deluxe Embroidery Kit Includes
Your kit will be complete with professional quality supplies and all the embroideries in the kit are crafted by his team. Stephen sells these art pieces for $1000, and the book set alone sells for $299.
What’s Included:
- Sturdy mounting base
- Essential mounting hardware
- Elegant matte board
- Stylish 12”x12” acrylic frame
- Acrylic mount for your artwork
- Beautifully embroidered applique piece
- 100 embroidered lace elements
- Specially curated thread kit
- Stabilizer kit
- The insightful Artful Embroidery resource manual (64 pages in color)
- The Embroidery Sampler featuring 150 designs (72 pages in color)

Moore’s Class Project will be
12″ x 12″ Pink Heart Kit

Don’t miss your opportunity to experience the Artful Embroidery Experience with Stephen Wilson!
Space is limited and we expect this to be a sold-out event!